-
Australia
-
New Zealand
Christchurch
-
New Zealand
-
Australia
In the dynamic world of PPC advertising, keywords are the driving force behind your success. They hold the key to connecting your Google Ads services in India with the right audience, ensuring your message reaches those actively seeking your products or services.
But here’s the catch: simply selecting keywords and setting up your campaign isn’t enough. To truly maximize your results and extract the most value from your Google Ads campaign, you need to embrace the art of keyword refinement.
Well, imagine you’re running an advertising campaign for your charming handmade gift business. You’ve already witnessed some success with your ads, but that’s just the beginning.
To stay ahead of the game, you must collaborate with an expert Google Ads agency and make every dollar you invest in You must regularly analyze, manage, and refine your campaign, ad groups, and keywords.
Let me illustrate with an example. Suppose you used to offer door delivery for your beautiful creations, but circumstances change, and you can no longer provide that service. However, if you fail to update your campaign and overlook the keywords associated with door delivery, you’ll continue to receive clicks from people expecting that service.
Unfortunately, those clicks won’t convert, leaving you with wasted resources and a less effective campaign.
But that’s not the only challenge. Some keywords might seem relevant and generate clicks, but they don’t lead to significant conversions.
In fact, they might even increase your cost per acquisition (CPA). It’s crucial to monitor the performance of these keywords diligently and take action when necessary to ensure you’re not throwing money down the drain.
Now, the question arises: when should you act on a particular keyword?
Patience is key! Before rushing to make changes, consider the following conditions:
Keywords with high costs and no conversions: If a keyword is draining your budget without generating any conversions, it’s time to investigate further.
Keywords with high CPA and low conversions: When a keyword consistently incurs a high cost per acquisition and fails to deliver satisfactory results, it’s a clear sign that action is needed.
Let’s delve deeper into these scenarios we discussed earlier. In your advertising campaign, certain keywords related to your business may attract a significant number of clicks. However, due to the presence of similar keywords within the same ad group or the absence of a keyword on the landing page, these keywords fail to convert, ultimately driving up your advertising costs.
To address this, it’s crucial to closely analyze the performance of these keywords over the past 30 and 90 days. If you observe any conversions during this period, you may consider extending the analysis for a few more days. However, if the results remain consistently underwhelming within both the 30-day and 90-day timeframes, it’s clear that action must be taken to optimize the performance of these keywords.
By meticulously assessing and refining the performance of your keywords based on these parameters, you can optimize your Google ads services in India or might take help from Google ads agency to achieve better results in terms of conversions, costs, and overall return on investment.
Once you’ve identified keywords that require refinement, you can employ a range of strategies:
In conclusion, if you ever find yourself in need of expert support for keyword refinements or any aspect of your PPC strategy, don’t hesitate to reach out to our skilled team of PPC professionals.
Zib Digital India is well known for offering effective Google Ads services in India that prioritize the basics and advance steps that can achieve profitable results through Google Ads. Our We’re here to help you harness the power of keywords and elevate your advertising endeavors to new heights!