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As the sun rises on another day in the digital age, you sit at your computer and dive into your latest marketing campaign. But despite your best efforts, the results just aren’t where you want them to be. That’s where Google Ads hacks come in. Professional Google ads services in India have spent years developing and refining these proven strategies that will help you take your search campaigns to the next level.

With the latest 2023 update, the following hacks are more powerful than ever before. Read on and transform your marketing game and unlock the full potential of your search campaigns with the following seven Google Ads hacks.

  1. Customize Your Landing Page For Each Campaign

The landing page is the first thing your customer sees after clicking on an ad. It’s important to customize your landing page for each campaign because you want to make sure that it delivers on all of their expectations for what they clicked on.

To customize your landing page, start by making sure that it’s mobile-friendly. Google has made this easy with their AdWords editor–just go into “Landing Page” settings and enable “Responsive design”. This will automatically optimize all of your existing ads so they work well on different devices (phone vs tablet vs desktop).

Next up: optimize! Having a good headline and copy can make all the difference here–try testing different headlines or even changing up the body text entirely (e.g., instead of saying “click here” try something more compelling like “Get Our Best Deals”).

  1. Set Up Proper Conversion Tracking

The first step in scaling your search campaigns is to set up proper conversion tracking. This means that you need to track the conversion goal for each campaign, ad group, and keyword in Google Analytics.

To do this, google ads agency recommends setting up a unique tracking code for each ad group and keyword via AdWords Editor or bulk editing tools like AdWords Scripts (this will help you avoid duplicating codes).

Then use the Conversion Tracking template in Google Analytics to track the conversions from each campaign/ad group/keyword combination in one place rather than having them spread out across multiple tabs within GA (which can become very difficult if there are many conversions).

  1. Add Audiences To Observation Mode 

In Google Ads, the audience-building process is often referred to as “audience discovery.” The goal of this exercise is to find new audiences that you may not have considered before.

You can do that by adding an audience on observation mode and then seeing if it’s relevant for your campaign using the same criteria outlined above. If it is, add it to your search campaign; if not, remove it from your search campaign (and delete all previous observations).

  1. Add Google’s New Performance Max Campaign

The new Performance Max campaign is a great way to scale your search campaigns. It’s similar to Enhanced CPC, but it has some key differences that make it better suited for advertisers who have already optimized their campaigns and are looking to scale them.

Performance Max allows you to set a maximum daily budget that can be spent across all devices and all locations in one single ad group. This means you can focus on optimizing one set of ads instead of having multiple sets running at once.

This makes it easier for Google’s algorithms to optimize performance because they know what they’re optimizing against–it won’t just be random fluctuations in the data anymore!

  1. Use Customer Match

Customer Match is a powerful feature that allows you to show ads to people who have visited your website. This can be a great way to reach potential customers who are already familiar with your brand and help you increase the number of conversions you get from your campaigns.

  1. Clean Up Your Google Ads Account From Duplicate Keywords 

When it comes to running successful Google Ads campaigns, every detail matters. One crucial element that many advertisers overlook is the presence of duplicate keywords in their accounts. These duplicates can cause your ads to appear on irrelevant searches, leading to a poor user experience and lower click-through rates.

To avoid these problems, it’s essential to clean up your Google Ads account from duplicate keywords. However, this task can be daunting and time-consuming, especially if you’re managing multiple campaigns.

That’s where our Google Ads services in India come in. Our team of experts has years of experience in optimizing Google Ads accounts and can help you clean up your account to ensure optimal performance.

  1. Hire An AdWords’ Expert

If you’re looking to scale your campaigns, hiring our professional Google ads agency can help. While it may be tempting to try and do everything yourself, the time and money savings that come with our hiring an experienced AdWords professional will more than make up for those costs in the long run.

AdWords experts know how to optimize campaigns so they perform better than ever before–and they can teach you how to do this as well! This means that if you spend less time optimizing your ads and more time focusing on other parts of your business or life, then everyone wins!

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Conclusion

With these seven Google Ads hacks in your arsenal, you’re now equipped with the tools you need to take your search campaigns to new heights. Don’t let your competition leave you behind – stay ahead of the game with Google ads services in India for cutting-edge strategies that will give you the edge you need to succeed.

So don’t wait – take action now and start scaling your search campaigns like never before. Call us today at Zib Digital to access our expert guidance and unleash the true potential of your marketing strategy!