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You’ve launched your Google Ads campaign, set your budget, and created some ads. Now you’re eager to see those clicks and conversions start rolling in. But after a few days of running, you notice something’s off. Your impressions are decent, but clicks and conversions could be higher.
What’s going on? The problem likely lies in your keyword targeting. You jumped into the PPC deep end without doing proper research first.
Keyword research is the foundation of any successful Google Ads campaign. It’s how you discover the terms and phrases your target audience is searching for. The right keywords lead to higher-quality traffic, more clicks, and more conversions. The wrong ones result in wasted spend and frustration.
Make sure to invest in a pro company in providing Google ads services in India and research before rushing into a PPC campaign.
Let’s move forward with the article on how you can make your keywords work out for your next Google Ads campaign up for success.
Keyword research helps you find the best search terms to target for your Google Ads campaigns. By choosing keywords relevant to your business and products or services, you can reach more interested people and get the best bang for your buck.
First, keyword research uncovers popular search terms in your industry that you may have yet to consider. You’ll find hidden gems with high search volume and low competition, allowing you to tap into an audience already looking for your offer.
Doing your homework also helps ensure you use diverse keywords in your campaigns. Aim for a combination of:
Using a variety of match types helps you cast a wide net while still reaching highly qualified leads.
Most importantly, good keyword research results in higher quality scores for your ads and campaigns. By choosing relevant, targeted keywords, your ads will show for searches most likely to convert customers. This boosts your click-through and conversion rates, lowering costs and increasing ROI.
Ultimately, the time spent researching and refining your keywords will pay off through improved performance, increased conversions, and a healthier marketing budget. Keyword research is the foundation for success with Google Ads. Take the time to do it right, and you’ll reap the rewards.
To boost your Google Ads campaign, you need to do some keyword research to find the correct search terms to bid on. Identifying high-volume, relevant keywords is vital.
With an optimized list of targeted keywords with the help of a leading Google ads agency in Ahmedabad like us, you’ll set your Google Ads campaign up for success and get the most out of your investment.
Once you’ve identified valuable keywords for your PPC campaign, it’s time to optimize your ads, landing pages and bidding strategies around them.
Incorporate your high-performing keywords into your ad copy to capture searchers’ attention. Mention the keywords in your headline, description, or display URL. For example, if “Google Ads Agency” is a key phrase, your ad could say:
Tailoring Your Landing Pages
Make sure your landing pages also prominently feature your keywords. Include them in page titles, headings, content and image alt text. The page should address the searcher’s query and clearly outline how your product or service satisfies their needs. Keep your message concise and avoid too much clutter.
Closely monitor how your keywords perform and adjust your bids accordingly. Increase bids on high-performing keywords to boost your ad position and get more clicks. Lower bids or pause underperforming keywords to avoid wasted spend. You may also want to adjust bids based on the day of the week or time of day to maximize conversions during peak hours. Regular optimization is key to an effective PPC campaign.
One of the easiest ways to improve your Google Ads quality score and lower costs is by excluding irrelevant keywords from your campaigns. These keywords may match your ads but don’t convert into clicks or leads.
Review your search terms report to see what people search for that triggers your ads. Look for themes and patterns to determine your most relevant keywords. Group similar keywords together.
If you’re using broad-match keywords, you’re likely matching much irrelevant traffic. Exclude broad-match versions of your keywords to tighten up your targeting. Use phrase match or exact match instead.
Build lists of negative keywords – words or phrases you want to exclude. These could include:
Don’t waste money showing ads to people searching for your competitors. Add your top competitors’ names, products and services to your negative keyword lists.
If you’re using keyword extensions like “+ sign” or “quotes” to capture more keyword variants, check your search term reports to ensure those extended keywords are still relevant. Add any irrelevant ones to your negative lists.
Review your negative keywords and search term reports regularly to catch new irrelevant terms to add to your lists. You may also find some negative keywords are too broad, and you can refine your targeting to reinstate some relevant terms.
Optimizing your negative keywords is an ongoing process. Still, by starting with the basics of excluding irrelevant broad matches, building comprehensive lists of negative keywords, and keeping a close eye on your performance data, you can significantly improve your quality score and cost per conversion.
The next and most important step that you demand while getting your agency’s Google ads services in India is whether they are prioritizing the below factor or not!
Group keywords that have similar search volumes together. Keywords with higher volume should be in their group so you can set appropriate bids for the traffic potential.
Keywords with little volume can be grouped and set with a lower bid.
Group keywords that are relevant to your products, services or business. Irrelevant keywords will only lead to irrelevant traffic and waste your advertising budget. Ensure each keyword group focuses on a specific product, service, or topic that matches your business.
Group keywords based on how competitive they are. More competitive keywords may require higher bids to rank well, while less competitive groupings can have lower bids. Check the suggested bid for keywords to determine their competitiveness.
Group keywords based on the user intent they signal. Some indicate early research (e.g. “What is PPC”), while others show high intent to buy (e.g. “[your brand] promo code”). Match your ad messaging to the intent.
You may want to group keywords by location to optimize your targeting. If you only serve certain areas, group keywords by region and fixed location targeting at the group level. This prevents your ads from showing for irrelevant locations.
Optimizing your keyword groups will boost the effectiveness and ROI of your Google Ads campaigns. Take the time to research and organize your keywords, and you’ll be rewarded with higher clickthrough rates, lower costs, and more conversions.
So, there you have it, my friend. Now you understand why keyword research is crucial for your PPC campaigns and how much of an impact it can have on your results and ROI.
Don’t cut corners here, or you’ll end up throwing money away on irrelevant traffic and low conversion rates. Let Zib Digital India provide you with Google Ads services in India and do your brand homework for your brand. Our experts will dig into your analytics, explore the keyword tools, and develop a targeted list of keywords that will drive interested visitors to your site. So, roll up your sleeves and connect with us to set up your PPC Campaigns!