-
Australia
-
New Zealand
Christchurch
-
New Zealand
-
Australia
Is Threads the ultimate ‘Twitter killer’? Here’s what we know so far
Meta has launched Threads, a new app similar to Twitter. It’s described as Instagram’s “text-based conversation app.”
Now and then, a new app emerges, claiming to be the successor of Twitter.
The hierarchy of text-based social media platforms began to waver when Elon Musk took charge of Twitter last year. Since then, the platform has become increasingly unstable due to sudden and unpopular changes introduced by Musk.
This instability has sparked a wave of contenders eager to claim Twitter’s coveted throne. The latest challenger is Threads, unveiled by Meta, the parent company of Facebook, on a late Wednesday (5th July 2023) evening.
However, will Threads Instagram be able to deliver the final blow to Twitter, sealing its fate? The answer may not be as straightforward as it seems.
Threads, the newest addition to the Instagram family, has been a breathtaking popularity display. Threads From Instagram has attracted an astonishing number of users within 48 hours since its launch. Just look at the number of badges proudly displayed on Instagram profiles—over 100 million accounts have already flocked to Threads.
Even Meta CEO Mark Zuckerberg himself couldn’t contain his surprise and excitement. He shared that the initial wave of sign-ups, reaching a remarkable 70 million, exceeded all expectations. And now, at the milestone of 100 million users, he attributes this phenomenal success mainly to the organic demand from users, with minimal promotional efforts.
Get ready to dive into the world of Threads on Instagram, the thriving new social app that’s captivating millions with its unique features and vibrant community!
Threads have now surpassed a staggering user count of almost 109 million within a week of its launch, marking a remarkable achievement in its journey.
Let’s put this milestone into perspective:
What sets Threads apart is its close affiliation with Instagram. The app extends a warm invitation to the 1.6 billion existing Instagram users outside the European Union by forging a seamless link between Instagram and Threads accounts.
This means these users can effortlessly sign up for Threads and dive into its vibrant community right from the first day. The engaged audience awaits!
If you know Twitter, you’ll find Threads familiar. It shows posts (threads) from celebs, influencers, and regular folks, sharing thoughts and updates. Like retweeting, you can repost, comment, favorite, and follow users.
With Threads, you can quickly sign in using your Instagram account, granting access to over 2 billion existing accounts. The app offers a unique option to follow your Instagram connections, although many prefer using Instagram for friends and Twitter for public figures and news updates.
It also has a considerable influence in the areas like Digital Marketing, as Threads can change the social media landscape and create new opportunities by collaborating with impactful platforms. Through its unique features and capabilities, Threads emerges as the ideal platform for digital marketing, allowing businesses to leverage its innovative tools and tap into new avenues for growth and success.
Nevertheless, you can disregard Instagram’s suggestions and curate your list of people to follow. The app’s news feed will also display threads from users you haven’t followed.
Thread is a challenge to Twitter’s dominance in short-form blogging. Brands and social media managers need to do more than claim their usernames. They need to take an active approach and use the full potential of Threads. Each brand’s strategy will differ, and we’ll see which sectors and industries benefit the most. Brands should also pay attention to their Instagram performance and following because they affect their initial Threads following.
Threads by Meta is a fresh realm where people can engage in public discussions. While linked to Instagram (requiring an Instagram account for signup), its interface exudes a Twitter-esque vibe, making it familiar and captivating.
Threads offer buttons for liking, reposting, replying, and quoting threads. The post’s likes and replies are shown below it.
Also, accounts can be public or private. The app prioritizes simplicity, attracting a surge of users who appreciate its straightforward approach, perhaps because of it.
Since Musk acquired Twitter for a hefty $44 billion, the platform has been plagued by predictions of its impending demise. Advertisers left, outages persisted, and even Musk himself imposed tweet limits. While alternative platforms like BlueSky, Post, and Nostr emerged, many users who left Twitter eventually returned.
The challenge for Twitter’s competitors lies in its network effect. Convincing everyone to switch simultaneously is challenging, as is building a new follower list. However, Threads solves this hurdle by allowing users to instantly log in with their Instagram accounts and import their existing following lists.
In this ever-evolving digital landscape, Zib Digital India, a leading digital marketing company in Ahmedabad, emerges as a beacon of innovation and strategic prowess. As Twitter’s dominance wavers under the weight of challenges, we stand ready to guide brands towards a brighter future.