-
Australia
-
New Zealand
Christchurch
-
New Zealand
-
Australia
Google is home to a plethora of answers that cater to your every query. Whether it’s local businesses, directions, hospitals, or any other information, Google has it all. However, the real question is, “Are you utilizing Google’s capabilities in the right way?” In this era of digital competition on a global scale, we understand that you don’t want to fall behind. So, let us introduce you to Google My Business (GMB).
In simple terms, GMB is a business dictionary where you can discover businesses of all sizes ranked through effective SEO practices.
So, you might also desire a higher GMB ranking for your business. While some business owners hire an SEO agency for profile optimization, some do it on their own.
Whether you are doing GMB optimization yourself or relying on an SEO company in Ahmedabad, our guide will help you get valuable information about GMB, factors that influence ranking, and tips to improve your GMB rankings.
So, let’s keep going:
To get your business ranked higher locally, you will have to keep several factors in mind. Here are some major factors that might affect your GMB rankings:
Ensure that your business name and title in the My Business profile describe your services and products well. The users should get a clear understanding of what you offer from the name.
For instance, if you own a restaurant, then naming it “The Capital Restaurant” instead of “Capital Grille” will improve your chances of ranking in Google.
You might have heard of the term “word of mouth”. There is another term, “digital word of mouth” that can help you get loyal customers and build a brand reputation. Positive Google reviews can help you achieve that digital word of mouth.
Try to get more and more positive reviews on your GMB profile from customers. It’s important to maintain an organic list of reviews without breaching Google’s guidelines.
Customers desire high-quality things in return for their money. And the quality of your products or services can also influence your GMB ranking.
It is important to describe products and services in your GMB profile’s About section. You must also display them with photos as it encourages Google to visit your profile. In short, showcase how your business can benefit the customers and achieve higher ranks on Google.
As said in the previous point, adding photos of your products or services will benefit your Google My Business rankings.
You must also add photos of your workspace and business so the users can find it easily. Generally, GMB profiles with images get higher ranks than profiles without images.
The preciseness of your map location on the GMB profile will decide whether your customers reach out to you or your competitor down the street. So, set an accurate location in the profile to avoid creating any confusion in customers’ minds.
Inaccurate reviews will influence your online reviews and offline reputation and, thus, negatively impact your GMB profile rank due to incorrect information.
This is another chance to boost your relevancy score by inviting Google to crawl your content and extract the most valuable local information.
Insert a relevant website URL in your Google My Business profile. If you are running the business on multiple locations, link the locations to particular pages.
Categorize your business properly by choosing a relevant category. It is also essential to add all the relevant categories in the additional category section.
Google regularly updates the business categories, so keep yourself updated with the latest changes.
While the above-mentioned factors can get you high GMB rankings, there are also some negative factors that can negatively impact your profile and ranking.
So, now you have gathered plenty of information about Google My Business and its ranking factors.
But you might still have a question, “How can I improve my GMB ranking?” So, here’s the solution:
Claim and Optimize Your Business Profile: First, claim and optimize your Google Business Profile. Fill in all the details—like contact info, website, and business hours.
Select Relevant Categories: Choose categories that accurately fit your business. It makes it simpler for customers to find you.
Maintain Consistent NAP Citations: Make sure your business details are the same everywhere across online platforms, business directories, and social media. This includes your business name, address, and phone number. Consistency builds trust.
Mark Applicable Attributes: Highlight unique attributes about your business, like being “women-led” or “veteran-led,” to attract a wider audience.
Publish Regular Content: Engage with your audience by answering questions and responding to reviews. Positive interactions enhance your business’s reputation and bring more customers.
Utilize Photos and Videos: Share high-quality photos and videos showcasing your products or services. It grabs the attention of potential customers and indicates relevance to Google’s algorithm.
Encourage Reviews: Encourage and respond to customer reviews. Positive feedback can boost your Google Business ranking.
Update Information Consistently: Regularly check and update your business details like address and phone number. It builds trust with potential customers.
Just like Google keeps experimenting with Google My Business ranking factors, your learning for these factors will never end.
The key is to utilize SEO techniques to ensure you’re improving your GMB profile correctly.
Stay relevant with your business information and keep updating the profile with time, and you will be on your way to higher GMB ranks.
You can also hire a professional SEO company in Ahmedabad for expert optimization of your GMB profile. And if you are looking for one, Zib Digital India should be your first choice. We have years of experience working in the SEO industry, so we can help you boost GMB profile visits and engagement. Contact us today and start your journey towards higher search visibility and revenues!